Email Marketing Space provides impartial review of email marketing software to help companies and businesses to compare email marketing services and select the one most suitable to their needs.

Rank	Service provider	Features	Price	Review
1	GetResponse Comprehensive Email Marketing	1GB Multimedia Storage Video Email Marketing Online Surveys / iPhone App	$ 9.95 / mo Free Trial	GetResponse Review Rating: 98% Review GetResponse
2	AWeber Autoresponder Email Marketing	Autoresponder Email Marketing Email Newsletter Starts at 1$ / Month	$ 10 / mo 1$ Trial	AWeber Review Rating: 98% Review AWeber
3	BenchmarkEmail Small Business Email Marketing	Trusted by 73,000 Small business Easy-to-use Integrated Surveying	$ 9.95 / mo Free Trial	BenchmarkEmail Review Rating: 98% Review BenchmarkEmail
4	Streamsend Dependable Email Marketing	Great customer services Google analytics International language support	$ 19.90 / mo Free Trial	Streamsend Review Rating: 98% Review Streamsend
5	Infusionsoft Lead Generation Email Marketing	Fully Integrated CRM Smart Automation More then just email	$ 199 / mo Free Trial	Infusionsoft Review Rating: 98% Review Infusionsoft
6	iContact Trusted Email Marketing	Simple to use Share email on Facebook and twitter Beautiful email templates	$ 9.95 / mo Free Trial	iContact Review Rating: 98% Review iContact
7	VerticalResponse Customer Friendly Email Marketing	No technical skills needed Setup email campaign in minutes Largest Email Template Library	$ 10 / mo Free Trial	VerticalResponse Review Rating: 98% Review VerticalResponse
8	Constant Contact Professional Email Marketing	Step-by-step Email Wizard Email editing tools API to integrate with other biz app	$ 15 / mo Free Trial	Constant Contact Review Rating: 98% Review Constant Contact
9	Campaigner Brezze Email Marketing	Simple email creation Easy Organization Blast through Spam Filters	$ 10 / mo Free Trial	Campainger Review Rating: 98% Review Campainger
10	Ratepoint Reputation Email Marketing	Exceptional Deliverability No Hidden Costs Free Coaching & Support	$ 25 / mo Free Trial	Ratepoint Review Rating: 98% Review Ratepoint

The ranking of the above email marketing service providers is based on the evaluation of the following features of their services: email deliverability, contact list management, email campaign tracking and reporting, email template, autoresponder, unsubscribe and opt-out, customer support and pricing.

Introduction of Email Marketing Software:

Email marketing is one form of direct marketing which fully utilize email to communicate with targeted audience. It is very similar to direct emailing, the only difference is that it is large-scale, cost and time effective, targeted emailing.

Email marketing software ( same as e-marketing, email marketing services, email marketing service providers, email marketing solution, email marketing tool ) provide a online platform to allow businesses or marketers to send email to large groups of targeted audience. Normally, the purpose is to send newsletters or marketing promotion messages to all opt-in subscribers.

Recommend Email Marketing Software:

Select the best-fit Email Marketing Software: 

For selecting the email marketing software most suitable to your needs, you can set out by focusing on the following software functions:

> Email Marketing List. Email marketing list is a group of email addresses of opt-in subscribers, using which allows widespread distribution of your email. This easy-to-use function of email marketing software refers to building list, segmentalizing list, clean and managing list.

> Email Marketing Campaign. Email campaign set-up is essential to the success of email marketing campaigns. This function should include features like reliable auto-responder, lead capture form, landing page, email marketing plan, email content (messages).

> Email Marketing Template. Professional and attention-grabbing email design is crucial to the success of email marketing campaign in that it will guarantee the high performing and effectiveness of your campaign. And it includes HTML email template and txt email template..

> Email Marketing Deliverability. Email deliverability means the emails get delivered to the subscribers’ inbox. Emails that do not get delivered on time to the targeted audience are a waste of time and money. This function should ensure the emails are customers’ permission based, ie the customers are subscribers to the email, email content are checked, ISP relationship and email senders’ reputation are not jeopardized, email recipients are white listed.

> Email Tracking and Reporting. Comprehensive email marketing reports allow you to accurately measure the effectiveness of each campaign of yours. This function should enable you to measure delivery rate, click rate, open rate, forward rate and ROI. 

Why to use Email Marketing Software:

Unlike tv or printed advertising, email marketing provides a chance to reach customers at affordable prices for businesses of any size, and it can be customized and personalized communication. The benefits of email marketing are as follows:

> Best ROI. Email marketing with its best ROI is the most effective online marketing method. According to research done by DMA, the ROI for email marketing in 2008 is $44.93 for every dollar spent, in 2009, $43.62 for every dollar spent on it in 2009, in 2010, $42.08 for every dollar spent on it.

> Personalized Communication:. email marketing software allows you to reach customers with customized email content and personalized greeting by the customer’s name. And this personalized email communication in email marketing campaign will generate more responses from the customers and also strengthen the bond between your brand and customers.

> Drive direct sale. Sending marketing promotional material by utilizing email marketing software to opt-in subscribers will definitely bring more sales. Especially when you have online sale website, you would win more speedy purchase directly.

> Trackable and measurable. email marketing makes it possible for businesses to track and measure how effective the email marketing has been. This tracking feature allows you to check detailed information about customers’ reactions to the emails in each email marketing campaign.